How does E-Marketing apply the concepts of Marketing?

Marketing vs. E-marketing

Many people might think that E-Marketing is fundamentally different from traditional Marketing in terms of concepts and theories. In this post I will try to link between marketing concepts (long & short term) that can be applied through e-marketing as well.

One on One marketing

It is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. Due to the target market, which meets with customers’ needs, organizations use the information and data of customers and then distinguish between customers to find out which one is more valuable than others.

Mass marketing

It is the maximum exposure of product advertising to consumers. Indeed, mass marketing is practiced in radio and television, but amazingly the Internet distributes messages faster than any other communications.

Means                                                        Years

Radio                38

TV                     13

Internet              4              By Bill Eager, Cathy McCall, William Eager

Permission Marketing

Marketing centered on obtaining customer consent to receive information from a company.

Word of Mouth Marketing  (In e-marketing Word of Mouse)

It is recommendations and information transmitted from clients to other clients, which is more reliable because it depends on the satisfaction of the client.

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