Electronic Marketing Strategies

E-marketing refers to brand marketing done via the internet or the web. An e-marketing strategy generally concentrates on a company’s website and its aim is to attract Internet users to purchase the goods of a company, leading to an increase in sales (Buzzle.com, 2011). In this blog I will outline several e-marketing strategies including online advertising, online newsletters, e-mail marketing, and use of media newsroom.

Online Advertising

Online advertising refers to an e-marketing strategy that entails placing adverts relating to the services and products of a company in its website, sites with considerable traffic amount from different users as well as on sites that are ranked first in different search engines. It is the most common form of electronic marketing strategies being used today by many companies. This form of advertising has a very significant impact on the value of a company’s return on investment. Internet affiliate marketing is one of the major forms of online advertising. While using this form of advertising, companies reward its affiliates marketers for consumers or visitors brought about via the efforts of the affiliate marketers. Affiliate marketers in this case refer to online product or services advertisers hired by a company and they are paid in relations to sales generated due to their efforts (Buzzle.com, 2011). Online advertising e-marketing strategy is very common today.

Online Newsletters

Use of online newsletters is the second e-marketing strategy being employed by companies today. This strategy entails issuing online newsletters on regular basis to regular customers with an aim of alerting them of existence of new introductory offers being availed by a company as well as introduction or launching of new services of products. Online newsletters are viewed as decent ways of promoting services and products via passing on information concerning them. This strategy ensures that regular customers to a company are regularly updated on the progress of the company, its services as well as its products. It is an effective e-marketing strategy (Buzzle.com, 2011).

E-Mail Marketing Strategy

E-mail marketing is one of the most effective strategies of e-marketing. It is a strategy that entails sending information relating to services and products to potential consumers via the email. E-mail marketing has been proved to be a highly efficient marketing tool as well as in business generation. It is also a good technique of business marketing as well as for establishing good rapport between a business, its potential customers and also prospective clients (Buzzle.com, 2011).

Media News Room strategy

Media news room refers to a web facility including the information and blogs of a company that are accessible via social media. When an organization’s information is made available to social media, very little time is taken before such information is passed on to the public. News and information that is made available in media news rooms tend to be easily available to bloggers as well as journalists, who are often visitors looking for specific facts and news relating to particular services or products, not merely general information. Companies have been exploiting this strategy in their endeavors to reach many potential consumers. Media news room strategy is among the highly effective strategies of internet marketing (Buzzle.com, 2011).

Finally, Adoption of different e-marketing strategies has made it possible for businesses to reach many potential consumers all over the world. E-marketing is slowly replacing traditional marketing strategies such as use of billboards. E-marketing is not only an effective marketing tool but it is also less costly and more efficient.

http://www.buzzle.com/articles/e-marketing-strategy.html